# A New Chapter Begins
print("Hello, world! We’re excited to introduce you to our new brand identity and editorial line.")

Just like that first spark of code in a "hello world" program, today we’re introducing something new and exciting—a fresh chapter for our brand. After evolving alongside the cutting-edge world of AI, we’re ready to present our revamped identity to you.

Oh, and if you’re wondering: “what” is Pruna?”— well, our mission is simple:

Pruna is the AI Optimization Engine for ML teams seeking to simplify scalable inference. By smashing any model using combination of compression methods, it delivers optimal size and speed to enable cheaper, faster, smaller, greener deployment for any hardware and use case.

Why The Change?

Like any startup, we began by picking something we thought was cool. People often ask us, 'Why Pruna?' Well, we prune AI models like trees, keeping them in the best shape by trimming away what's unnecessary, and we smash them like fruits, extracting their essential juice to get the maximum value out of them. So yeah, it was a solid start, right? It worked, and it felt right. But now, it’s time to step it up a notch. We’re transforming that early vision into a real brand identity—something bold, sharp, and instantly recognizable in the world of Efficiency AI.

# Meet Pruna, Our Mascot


class Mascot:
    def __init__(self, name="Pruna", gender="neutral", special_feature="leaf"):
        self.name = name
        self.gender = gender
        self.special_feature = special_feature

Pruna = Mascot()
print("Introducing {Pruna.name}: the face of our brand")

And here’s something else we’re thrilled to share: meet Pruna, our new mascot! Like Docker has its whale, PostHog has its hog, and now, Pruna has its prune. We love having an icon our users can connects with our fun, quirky side. We’re not about being the low-hanging fruit; we aim higher, with purpose, and that starts with how we present ourselves to the world.

Plus, Pruna adds a little flair to our brand—it matches our style of 'not being too serious' (got the reference?!). Get ready for funny gifs, because we’re about to sprinkle a bit more fun into this serious industry. Our secret cause? The Pruna's leaf which makes up many creative patterns! But don’t let the playful vibe fool you; just because we love adding humor doesn’t mean we aren’t dead serious about our work. Precision, confidence, and scientific rigor remain at the core of everything we do.

Shoutout to Johanna for even revamping the Pruna crochet!

How We Communicate With The Community

Now, what does this new identity mean for the content we’re putting out there? Well, we’re staying true to our roots while leveling up:

• Clarity: As always, no fluff—just actionable insights.

• Confidence: Backed by solid data, not just opinions.

• Precision: Every line, every word counts.

But there’s more. Our DNA is steeped in scientific rigor—our team is packed with PhDs and research minds who love to dive deep into understanding how things work, whether it’s through numbers, theories, or technical challenges. So, expect references to scientific papers in our content for those, like us, who want to dig into the technical details. At the same time, we’re not here just to make things complex. We know that developer marketing means making things accessible and helping ML developers simplify their job, especially when it comes to selling solutions internally and getting budget approval from the C-suite.

Are you more of a Pruna patch, a Pruna lion, or a wood Pruna?

What We Share With The Community

We’ll make sure our content serves both worlds: the deep thinkers who love research and those ML engineers on the frontlines, championing solutions and making the case to their leadership. Our goal is to blend these perspectives into something that’s sharp, insightful, and truly useful. We’ve mapped out an exciting editorial plan, giving you a full view of what’s coming up. Here’s a glimpse at what to expect:

• Technical Articles: We’ll be sharing insights from the different industries or technologies we’ve integrated with, offering real-world perspectives.

• Research Papers: Expect in-depth, scientifically rigorous content that dives into the technical details for those who love exploring the finer points of AI.

• Leadership Thoughts: We’re going to interview AI leaders to hear their views on all aspects of AI—not just efficiency.

• Case Studies: Real stories from the companies we’re working with, offering a behind-the-scenes look at how they’ve benefited from our solutions.

• Release Notes: To keep you up-to-date on our latest product updates and enhancements.

• Official Announcements: From fundraising to international program partnerships and PRs, we’ll share important company updates.

Our goal is to be a transparent and open company. We will always do our best to share our work openly, whether it’s product insights, industry knowledge, or behind-the-scenes decisions. Let’s assume positive intent together, shall we? After all, collaboration is the key to moving AI forward.

# Ready to start exploring?

if __name__ == "__main__":
    print("Welcome to the new chapter of Pruna AI.")

Here’s to the future! Stick around, because we’ve got some seriously exciting stuff on the way.